Creative Onion Blog

In today’s telecommuting work environments, managing a project successfully requires the right project management software, it also takes the right team of workers managing the right resources. Effectively managing your team is one of the most difficult challenges project managers face. To get your team on the same page they need constant and proper motivation. …..

In my short (but furious) SEO copywriting career, I’ve had the privilege of working with many different web developers, in a variety of capacities. I’ve worked with web development companies as a subcontractor, alongside small web developers as an independent service provider and even as a contractor subcontracting out freelance web development. Throughout these projects …..

Google Places listings have been something of a hot topic with many of my small business clients lately, and for good reason. Small business owners are beginning to notice that consumers are turning less often to the phone book, and more often to the Internet for local business info. Even technical or niche service providers …..

Using stock photos online is something a lot of small businesses are guilty of – myself included (well, a few, anyway. I have a weakness for stock lightboard diagrams). They’re cheap. They’re easy to get. And they look FANTASTIC on your website. But let’s get one thing straight: you’re not fooling anyone. Everyone notices your …..

*Today I had the pleasure of sharing the following outline as one of the presentations for RE BarCamp Grand Rapids 2011. Below are the notes used during the presentation. If you have any questions, please feel free to email me, or connect with me on Twitter @creativeonion. Thanks again to attendees and fellow speakers for …..

I was recently privileged with an invitation to lead a discussion at an industry-specific marketing workshop here in Grand Rapids. As part of the lead-up to the workshop, the organizer of the event decided (wisely) that it would be a good idea to connect all us discussion leaders with one another on social media to …..

Over the past several months, an upstart marketing company has done something cynical, digital-aged internet marketers like me thought wasn’t possible: it’s made coupons popular again. Groupon has become a heavy hitter in the small business marketplace by combining the power of collective selling with discounts juicy enough to attract the most coupon adverse consumer. …..

Google’s latest algorithm changes may have been written about by the SEO community ad nauseum over the past few weeks, but that doesn’t necessarily mean our clients know what’s going on. Or what Panda means for their business and SEO in real, concrete terms. At the risk of regurgitating old SEO news, Google’s Panda updates …..

You keep hearing about how you need to leverage YouTube content to market your business. After all, what is a well-rounded social media marketing campaign without video? It seems simple enough, so you dive in. You record a video snippet of you talking about how great your businesses is, upload it and wait for the …..

How much should I charge for my services? Are the rates I’m charging too high? Am I not charging enough? How do I compensate myself properly without scaring away new customers? Let’s face it: no matter what industry you’re in, finding the perfect rate structure is tough. On one hand, you want clients/customers to feel …..