Creative Onion Blog

Every site has a link profile. Yes, even your website. It might be a barren wasteland of internal image links, or it might be a diverse, well-rounded portfolio of inbound links from reputable sites; the point is, every website has one. So what is a link profile, and why is it important to your business? …..

When it comes to website development, content writing is often pushed to lowest priority. Web developers and development firms tend to concentrate on the visual/functional aspects of a site – design, information architect, graphics, logo/branding – leaving web content writing out of the main equation. Most web developers leave developing site content up to the business owner, …..

SEO is an industry for perfectionists, nigglers and those of us with digital OCD. In order to be good at what we do, SEOs and SEO copywriters must have an obsession for detail. We want things to be perfect. Namely, we want your website to be perfect. Or, at least I do. In a perfect …..

“So this is the new year,” as Death Cab says, and it’s time to reflect on how to make the next year better. We all make mistakes, and as a brand new business owner/SEO who’s still wet behind the ears, I know there are plenty of things I’d like to do differently in 2011. Like …..

I was working my very first SEO copywriting gig at an online ad agency when I took my first stab at getting links from Wikipedia. Sure, I’d done my homework on nofollow links and knew that because Wiki reference links were tagged with nofollow attributes, they didn’t pack as much SEO punch as they might. …..

I meet a lot of truly awesome people on Twitter. Really smart, outrageously talented and ambitious people. When you’re a work-from-home-independent-copywriting-monkey like me, it’s important to find a community of colleagues with whom you can toss around ideas, banter with and learn from. John Breese (@j_breese) is just such a person. He’s been a copywriter …..

Welcome to the new Creative Onion blog! Like the new roof? I really do! At last, I can refer people to my website without feeling that I need to apologize for its sorry state of SEO. I haven’t had time to write all my meta descriptions, so please don’t pass judgement on my source code …..

Twitter is typically used for one of two purposes: 1) To have fun, connect with friends, local businesses and keep up on topics of personal interest. OR 2) To promote one’s business, product, service or personal brand. While it’s certainly not the case all the time, it seems that most people who join Twitter for …..

Recently, an associate of mine passed along a link to a new business website he wanted me to review for SEO. The development, coding and SEO had been contracted to a web development firm in India, and the firm claimed to my associate that the website was 100% search engine optimized. Which I found very …..

All the cool kids are doing it. Giving shiny new MacBooks away on Twitter, handing out ergonomic (and surprisingly affordable) furniture on Facebook and summoning armies of brand loyalists with promises of reality hair stardom. Yes, social media giveaways have become a useful tool for building brand awareness, customer loyalty and general “buzz” around products …..