If you were to ask Google webspam lead Matt Cutts to tell you the easiest way to succeed on Google, he would tell you to create great content that’s easy to find.
Or something like that.
Purchasing links and stuffing keywords into nonsensical paragraphs can get a website to the top of Google’s search engine rank positions (SERPs), sure. But these kind of inflated, grey or black hat strategies fail to develop sustainable, long term SERPs. Often, artificial linking can get a website banned for violating Google’s policies.
A far easier method is to use SEO copywriting to create great content that speaks well of your brand. Site users and leads like valuable, engaging content, and that’s what search engines want to see.
So what IS SEO copywriting, anyway?
SEO stands for search engine optimization, and copywriting is a form of marketing by communicating. So, in essence, SEO copywriting is marketing to search engines and potential customers by communicating online.
SEO Copywriting and Web Content
SEO copywriting is key when it comes to website content. Search engines pay special attention to areas like page titles, link text and headers, so an SEO copywriter makes sure these areas communicate the right information. Website users like to read well organized, clear content, another key focus of SEO copywriting.
SEO Copywriting for Content Marketing
To get links, a website or brand needs content. That content could be in the form of articles, company bios, press releases or white papers – or all of the above – but the more value the content offers, the more links it will create. White papers, blog posts and articles also provide great branding opportunities – the chance for your brand to be “the expert” – while driving traffic.
Creative Web Biz takes a very content-centered approach to SEO, because we believe in creating value as well as higher sales. We’re writers, so it just makes sense.